CAFENITY / growth-system/customer-identity
Identity is earned and permissioned.
A café relationship can begin without collapsing identity, consent, and source.
GROWTH PATH
- Source
- Value moment
- Identity
- Consent
- Intent
- Fulfillment
- Reward
- Return
- Review
The operator problem
Collecting data too early reduces trust and creates unusable records.
How CAFENITY responds
CAFENITY separates customer identity and consent from campaign and payment state.
Concrete operating use
- Recognize a returning customer
- Record consent separately
- Keep source attribution intact
Current capability state: Describe only the proven portion
Truth boundary: Identity is not consent, and neither is a reusable payment credential.